It's easy to register with your local GP
Marketing – Design – Copywriting
This was a campaign by the NHS to raise awareness amongst young people about how easy it is to register with a local GP. More often than not, young people leave it too long to seek medical advice. So, by making it clear that registering is an easy process, it was hoped that young people would be encouraged to book appointments more promptly and be seen by a GP before their symptoms become significantly worse.
Written and illustrated in a text message and emoji style that is familiar with young people, this A5 4-page leaflet was distributed via local youth clubs, hostels, clinics and GP surgeries nationwide.